I am a self motivated commercial designer with an extensive background in concept, design and production. Consistently producing quality creative that solves problems and enable clients to exceed their targets and build the business profile. An ability to resolve problems quickly and effectively, Skilled at setting priorities and enjoy creative challenges and opportunities for continued growth.
Along with keeping up to date with the latest design trends, I also pride myself in being reliable, hardworking and someone who genuinely enjoys a design challenge.
My skills include website mockups, design and development, CSS and HTML coding, on page SEO, image sourcing, colour co-ordinating, copywriting, email marketing campaigns, print material including newsletters, brochures, catalogues, business plans, posters, postcards, magazine ads, social media ads.
Additionally, I have extensive knowledge in traditional design and pre-print production involving press approvals for large run travel brochures. (for Sunquest/RedTag Vacations). Additionally, responsibilities included liaising with internal staff for scope of work required/progress updates and external contacts regarding pricing, troubleshooting, sourcing, and turnaround time frames. As detailed in my resume, I have many years of professional design experience in both print and digital fields.
Humber College of Applied Arts & Technology
Graphic Design and Development Diploma
Web Development – UX/UI Certificate
Bitmakers Labs, Toronto
Programming 101, Web Development
Adobe Photoshop, Colour Correction
SCREEN DYNAMICS / AUTO-BUY CANDA / ICOR GROUP OF COMPANIES
Digital Design Lead
Concept, design and development of advertising for freestanding digital displays mainly for car dealerships across Ontario. Websites, landing pages, sales decks, logos, copywriting, email and social media marketing campaigns.
(November 2015-December 2019)
Concept, design and development of websites, landing pages, newsletters, and email and social media marketing including on-page SEO, image optimization, copy writing, implementation of ecommerce, adding/editing custom html/css, opt-in form integration/automation and site launch testing. Handled most IT and client issues thereby saving the company from hiring extra personnel for these roles..
TRAVELBRANDS. REDTAG.CA, SUNQUEST VACATOINS, ALBATOURS
Senior Creative Designer
(October 1994-November 2015)
Conception, design, copywriting and production for English and French of travel brochures, magazines, catalogues and newsletters. Concept, design and production for corporate identities including logos and branding. Advertising work: busboards, carwraps, flyers, newspaper and trade magazines ads. Image editing/enhancing. Digital photo/logo database maintenance. Web design. Slashed marketing costs by over 50% by acquiring all outsourced design work.
- Graphic Design
- Web Design
- Motion Graphics
- Creative Direction
- Project Management
- Problem Solving
- Social Media
- Adobe Creative Suite
- Microsoft Office
- Quark Xpress
- Mail Chimp