I am a self motivated commercial designer with an extensive background in concept, design and production. Consistently producing quality creative that solves problems and enable clients to exceed their targets and build the business profile. An ability to resolve problems quickly and effectively, Skilled at setting priorities and enjoy creative challenges and opportunities for continued growth.
Along with keeping up to date with the latest design trends, I also pride myself in being reliable, hardworking and someone who genuinely enjoys a design challenge.
For the past 3 years I have been working remotely as the sole creative designer for GKIC (now IMS online marketing systems).
I am responsible for all design work including, website mockups, site design and development, image sourcing, colour co-ordinating, copywriting, email marketing campaigns, CSS and HTML coding, on page SEO, print material including monthly newsletters, brochures, catalogues, business plans, posters, postcards, magazine ads, social media ads.
I have extensive knowledge in traditional design and pre-print production involving press approvals for large run travel brochures. (for Sunquest/RedTag Vacations). Additionally, responsibilities included liaising with internal staff for scope of work required/progress updates and external contacts regarding pricing, troubleshooting, sourcing, and turnaround time frames. As detailed in my resume, I have many years of professional design experience in both print and digital fields.
Humber College of Applied Arts & Technology
Graphic Design and Development Diploma
Web Development – UX/UI Certificate
Bitmakers Labs, Toronto
Programming 101, Web Development
Adobe Photoshop, Colour Correction
IMS – Front/Back-End Developer (November 2015-Present)
Concept, design and development of websites, landing pages, newsletters, and email and social media marketing including on-page SEO, image optimization, copy writing, implementation of ecommerce, adding/editing custom html/css, opt-in form integration/automation and site launch testing. Handled most IT and client issues thereby saving the company from hiring extra personnel for these roles..
TRAVELBRANDS. REDTAG.CA, SUNQUEST VACATOINS, ALBATOURS – Senior Creative Designer (October 1994-November 2015)
Conception, design, copywriting and production for English and French of travel brochures, magazines, catalogues and newsletters. Concept, design and production for corporate identities including logos and branding. Advertising work: busboards, carwraps, flyers, newspaper and trade magazines ads. Image editing/enhancing. Digital photo/logo database maintenance. Web design. Slashed marketing costs by over 50% by acquiring all outsourced design work.
COMMUNITY INFORMATION CENTRE OF METROPOLOTAIN TORONTO – Graphic Designer (September 1992-April 1994}
Design, production & copywriting for annual Directory of Community Services Catalogue (The Blue Book), including production of brochures, maps, logos, branding, advertisements, flyers, newsletter, price charts and internal forms.
- Graphic Design
- Web Design
- Creative Direction
- Project Management
- Problem Solving
- Social Media
- Adobe Creative Suite
- Microsoft Office
- Quark Xpress
- Cinema 4D